Pure Hearts: Privacy Policy
Pure Play Studios LLC
Effective date: October 12, 2026
Pure Hearts is a card game. This policy explains what information the app uses, where it goes, and what it never does. It is written to be read, not skimmed, and it is short because there is not much to say: Pure Play Studios runs no game servers and holds no personal information about you. The one part of the app that does collect information is advertising, and that section says exactly what is collected and by whom.
The short version
We do not operate any game server. Nothing about how you play is sent to us.
We do not collect, store, sell, or share personal information.
We add no analytics or crash-reporting libraries of our own. The advertising software described below is the only third-party code in the app that collects anything, and you can turn its tracking off.
Your game settings live on your device. Your statistics, rank and the friends you make in the app live on your device too, with a copy in your own iCloud so your other devices have them.
Once a day the app reads a small announcements file from our website. Nothing about you is sent with that request.
Online play, leaderboards and Game Center friends run on Apple’s Game Center, under Apple’s privacy policy.
The app contains no free-text chat. Everything a player can say at the table is a fixed phrase from a list we wrote.
The rest of this document says the same things in more detail.
Who we are
Pure Hearts is made by Pure Play Studios LLC, a company in the State of Washington, United States. If you have a question about this policy or about your information, contact us at info@pureplaystudios.net.
Information that stays on your device
Pure Hearts keeps the following on your device, in the app’s own storage:
Your settings: theme, card deck, avatar choice, sound, and similar preferences, including the length of game you last played.
Your statistics and rank: games played, points taken, your rating on the game’s ladder, and your history of promotions. These are computed by the app on your device, kept under the identity you play as, and (for a Game Center player) copied between your devices as described under Friends.
Your block and mute lists: players you have chosen not to be seated with or hear from.
Your friends: players you and they agreed to add at a table (see Friends, below).
A guest identity, if you play as a guest: a random identifier and a display name generated by the app from its own vocabulary. Neither is derived from anything about you.
Housekeeping: which announcements you have dismissed, whether the app has already asked you to rate it, how many matches you have played, whether an advertisement is due, and whether an item you earned by watching an advertisement is still yours for the day.
None of this leaves your device, apart from the statistics, rank and friends list that iCloud carries between your own devices, described below. We cannot see it, and we do not receive a copy. If you delete the app, it is gone. You can also delete it from inside the app under Account › Delete account, which removes your name, guest identity, statistics, rank, friends, and block and mute lists, and, for a Game Center player, the copies on your other devices as they next sync.
We do not back this information up for you. If you change phones, it does not follow you, because there is no account of ours for it to follow. (Your iPhone backup may carry it, as it carries every app’s data; that is Apple’s backup, under Apple’s terms.)
Friends, statistics and rank across your devices
You can ask another player at your table to be your friend, and accept or decline their request. The request and the answer travel between the two devices over Apple’s Game Center networking, as the cards do. Friends made this way are a list, the other player’s Game Center identifier, nickname and chosen avatar, kept on your device under your own Game Center identity. Your statistics and your rank are kept under that identity the same way; a guest’s are kept on the device under the guest.
If your device uses iCloud, Apple copies a Game Center player’s friends list, statistics and rank between your devices through iCloud’s key-value storage, so a friend made or a game won on your phone shows on your iPad. The copies are held in your iCloud account, under Apple’s privacy policy; we have no access to them. Removing a friend, or deleting your account in the app, removes them from the copy as well. If iCloud is off, everything stays on the one device. A guest’s records never leave the device.
Game Center
Online play, worldwide leaderboards, Game Center friends and your Game Center profile are provided by Apple’s Game Center, not by us. When you sign in with Game Center, Apple makes certain information available to the app:
A player identifier scoped to this game. Apple issues a different identifier to each game, so this one cannot be matched against any other app.
Your Game Center nickname, which the app shows as your name at the table. If Apple gives the app no usable nickname, the app shows a name it makes up instead.
Your Game Center profile photo, if you have set one, which the app can show as your portrait.
Which of your Game Center friends also play Pure Hearts, so the app can list them for you to invite, and which of them played today’s Game of the Day and how they scored, so the app can show them beside your own result. The app reads this from the game’s own leaderboards, which need no separate permission; it never asks for your full Game Center friends list.
The players you have recently been matched with, which Game Center keeps so that a friend can be invited directly.
Whether your account is restricted: for example, whether multiplayer or personalized communication is switched off in Screen Time, so the app can respect that.
The app uses this information only to run the game in front of you. It does not send any of it to Pure Play Studios, because there is nowhere for it to go. Your leaderboard scores are submitted to Game Center directly, where Apple stores them.
Your Game Center nickname, photo and scores are visible to other Game Center users, as described in Apple’s own terms. That is Apple’s setting and Apple’s data; you control it from your Game Center profile in Settings, and an abusive nickname or photo can be reported to Apple from that player’s Game Center profile.
Apple’s Game Center privacy information: https://www.apple.com/legal/privacy/data/en/game-center/
Playing against other people
In an online match, your device and the other players’ devices exchange the information needed to play a game of Hearts: cards passed and played, which fixed chat phrase or gift you selected, friend requests and their answers, and the random values used to deal a fair hand. This traffic goes through Apple’s Game Center networking, directly between the players. We do not receive it, relay it, or store it.
Other players in a match can see your Game Center nickname and photo, your avatar, your rank badge, and the cards you play. They cannot see your hand until you play from it, and they cannot see anything else about you.
Two things are deliberately impossible in Pure Hearts:
There is no free-text chat. Every phrase a player can say is chosen from a fixed list written by us. Nobody can type a message to you.
The app never transmits photos. Your profile photo is loaded by each player’s device directly from Apple; the app itself never sends an image to anyone.
Blocking and muting
You can block or mute any player from the table. Those lists are kept on your device and applied by the app: a blocked player is never seated with you again, their invitations do not reach you, and they are removed from your friends. The lists are not sent to us or to Apple, and the other player is not told.
There is no report form in the app, because there is nothing of ours to report to: the words at the table are ours, and names and photos are Apple’s. If a player is abusive, block them, and report their Game Center profile to Apple.
Purchases
Pure Hearts offers optional purchases, avatars, card decks and backs, table felts, gifts, and No Ads as a monthly or yearly subscription or a one-time purchase. Purchases are handled entirely by Apple’s App Store through your Apple ID. We never see your payment details, and we do not receive your name, address or card information. Apple’s privacy policy governs the transaction. A record of what you have purchased is kept by Apple and read by the app so it can show you what you own.
Advertising
The free version of Pure Hearts shows advertisements. This is the one part of the app that collects information, and it is done by advertising companies under their own privacy policies, not by us. We do not receive it.
The advertisements are provided by Google AdMob. If another advertising company is ever added, it will be listed here. To show, measure and pay for ads, Google may collect from your device:
an advertising identifier, if you allow tracking (see below), and an identifier for this app on this device;
your IP address, and from it your approximate location and country;
information about your device (model, operating system, language, screen size, network type) and about the app;
how ads are shown and interacted with, and whether an app advertised to you was later installed;
diagnostic information about the advertising software itself.
You may also choose to watch an advertisement to use a paid avatar or gift for the day. Nothing in the game requires you to, and the same collection applies while it plays.
Tracking. The first time an ad is about to be shown, iOS asks whether you allow Pure Hearts to track you across other companies’ apps and websites. If you allow it, the advertising companies may use your device’s advertising identifier to personalize ads and to attribute installs. If you decline, ads are still shown, but no advertising identifier is available to them, and the app tells the advertising software that your information may not be sold or shared. You can change your answer at any time in Settings › Privacy & Security › Tracking. Where the law requires consent for personalized advertising, in the European Economic Area, the United Kingdom and Switzerland for example, the advertising software shows its own consent request, and its ads are personalized only if you agree.
Purchasing No Ads removes the advertisements the game shows on its own, between and after matches. An advertisement you choose to watch in exchange for a day’s use of a paid item still plays with No Ads active, and the same collection applies to it; if you never choose one, the advertising software has nothing to show and nothing to measure.
Google’s privacy policy: https://policies.google.com/privacy
How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites
Our website and announcements
Once a day, when you open the app, it reads a small file from our website, pureplaystudios.net, so that we can show you an announcement, an update to Pure Hearts, say, or another game we have made. The request carries no identifier and nothing about you or your play. Like any web request it does carry your IP address, and the company that hosts that file for us, Netlify, may record it in ordinary access logs under Netlify’s privacy policy. We do not read those logs to identify anyone. There is no other communication between the app and us.
Rating the app
After you have won a few matches, the app may ask, at most three times ever, whether you would like to rate it. That request is Apple’s own rating card; whether it appears, and what you answer, is handled by Apple’s App Store and never reaches us. You can switch these requests off for every app in Settings › Apps › App Store › In-App Ratings & Reviews.
Sharing from the app
Pure Hearts lets you share a picture of your results, your rank, a newspaper-style front page of a match, your Game of the Day card, or an invitation to play, using your phone’s standard share sheet. You choose whether to share and with whom. The app does not know what you did with it and receives nothing back.
A shared picture of a match can show the other players at your table, their nicknames, portraits and how they did, just as your own name and portrait may appear in a picture another player shares. Your Game of the Day card shows your Game Center nickname and your score, and when friends have played that day, their nicknames, places and scores; a friend’s card may show yours the same way. Share where you would be comfortable showing it. Shared pictures carry the Pure Hearts name, and most come with a link; the Game of the Day card is sent as the picture alone. For a Game Center player that link is a friend link: it carries your Game Center nickname and the player identifier Apple issued you for this game, so that a person who opens it on a device with Pure Hearts can add you as a friend there, and a person without the app is shown where to get it. Both travel in the part of the link that a web browser keeps to itself, so neither is sent to our website when the link is opened; the page reads your nickname on the visitor’s own device, to say who is asking, and sends nothing anywhere. Anyone you send the link to, or who is shown it, can read your nickname from it. A link shared by a guest leads to the app on the App Store and identifies nobody.
Children
Pure Hearts is not directed at children under 13, and we do not knowingly collect personal information from anyone, of any age, because the app does not collect personal information at all. The advertising software is told the app’s audience so that it does not treat a player as a child when it is not one, and does not personalize ads to a child when it is.
Game Center accounts for children are managed by a parent or guardian through Apple’s Family Sharing, and Apple restricts what those accounts can do. Pure Hearts respects those restrictions: where Apple reports that multiplayer or personalized communication is switched off for an account, the app disables those features.
Your rights
Depending on where you live, you may have rights over personal information a company holds about you, including the right to see it, correct it, delete it, object to how it is used, or opt out of its sale or sharing.
Pure Play Studios holds no personal information about you, so there is nothing for us to show, correct or delete. Everything the app keeps is on your device, and you can delete it yourself at any time from inside the app or by removing the app. Information held by Apple through Game Center, iCloud or the App Store is subject to Apple’s privacy policy and Apple’s tools for accessing and deleting it. Information collected by the advertising companies is subject to their policies, linked above; declining tracking in Settings is your opt-out from personalized advertising and from the sale or sharing of your information for it.
If you contact us with a request about your information, we will tell you exactly this, and help you find the right place if it is Apple or an advertising company. We will keep your email only as long as it takes to answer it.
We do not sell personal information, and we have never sold it. We do not share it with third parties for their own purposes.
Security
Because we hold no information about you, there is no database of ours to breach. Information on your device is protected by your device’s own security. Information handled by Apple is protected by Apple, and information handled by the advertising companies by them.
Changes to this policy
If we change this policy, we will update the effective date at the top and, for any change that matters, note it in the app’s release notes or its announcements. Continuing to use the app after a change means the new policy applies.
Contact
Pure Play Studios LLC
info@pureplaystudios.net
https://www.pureplaystudios.net